Model of Change

What does the model tell us?

In this model theory,it raised many concerns of diffusion of innovations that includes the change of people, company strategies and implementation plan. Yes, the most difficult thing is not the innovation plan but people who need to be changed under the change. As from the model of Roger, he stated that
"A broad social psychological theory - Diffusion of Innovations Theory describes the patterns of adoption, explains the mechanism, and assist in predicting whether and how a new invention will be successful."

The above image tells us that distribution of categories that people belongs to and shown that few people are innovators.

Can we use this model of change in our organisations and its implication?
The model can be applied in not only commercial organisations but also in schools. Less people belongs to innovators and staff mindset are difficult to change because of their resistant to new thing. So that a strong innovative leader is important to successful change. From the SITES database of HKU, it collected the world wide innovative cases and has been assessed how innovative they are. From those reports, if a school has a Innovative leader, he will bring the school to both right direction and motivation to success.

Identify a model of change to help explain change within an organisation you have experienced

In my experience, I have help several commercial companies to implement a new tool for traditional process and experienced people. First of all, the organisation leader think that the new tool is very good and can increase the productivity as well as minimize errors and most important thing is reduction of budget. However, the experienced staff tends to use traditional method with traditional tool to do the same work that means they resist to change. So that my role is that third person that help the organisation to draft the implementation plan and during the training of new tool to experienced staff to illustrate the goodness of new tool to them for helping change of their mindset. The organisation leader also known that they need to find innovative leader among staff who accept new ideas, new approach and play positive role on these change. Time being spent for several years, they now gradually see the effect of applying new tool.

Reference:

Rogers, E. M. (2003). Diffusion of Innovations. (Fifth Edition). New York: Free Press.